Mintz Lab Systems

Mintz Lab Systems

Boosting Profits in Competitive Market

The Challenge:

Established B2B lab systems business in a very, very tight and competitive industry needed to increase findability, visibility, and, most importantly, profits. B2B nature further constricted the possible marketing vectors and usable SEO assets. Highly developed level of competition was a further challenge as even a technically successful SEO campaign that raised findability might not lead to increased sales.

The Solution:

We performed a careful keyword and market analysis and research competing websites for insight. Using this data we created a bespoke and tightly-focused SEO campaign designed to raise traffic numbers, visibility, and sales. We were very hands-on and made numerous small adjustments as real-time analytics analysis told us how the campaign was performing.

The Result:

Complete success – our strong SEO campaign not only raised Mintz’s profile in the industry and in online searches, they reported greatly increased website traffic and increased profits as a direct result as well. The client expressed personal thanks for the work we did, which was very personally satisfying, as we value our personal relationship with our clients.