Boosting Profits in Competitive Market
Established B2B lab systems business in a very, very tight and competitive industry needed to increase findability, visibility, and, most importantly, profits. B2B nature further constricted the possible marketing vectors and usable SEO assets. Highly developed level of competition was a further challenge as even a technically successful SEO campaign that raised findability might not lead to increased sales.
We performed a careful keyword and market analysis and research competing websites for insight. Using this data we created a bespoke and tightly-focused SEO campaign designed to raise traffic numbers, visibility, and sales. We were very hands-on and made numerous small adjustments as real-time analytics analysis told us how the campaign was performing.
Complete success – our strong SEO campaign not only raised Mintz’s profile in the industry and in online searches, they reported greatly increased website traffic and increased profits as a direct result as well. The client expressed personal thanks for the work we did, which was very personally satisfying, as we value our personal relationship with our clients.
Low Budget Start Up Launch
Scodix was a new start-up with limited resources and a low marketing budget that had to be managed very, very carefully, with every move designed to have maximum return on investment. With no money to waste, Scodix needed expert guidance to help it devise a marketing and SEO campaign that spent every dollar very carefully.
Scodix hired us to consult with their own in-house marketing team. We assisted with analysis of competitor’s websites, SEO, and Adwords campaigns to teach them how to identify the strongest keywords for their campaigns and to help them design and implement their SEO and Adwords campaigns with an eye towards budget control for maximum impact.
Scodix has quickly established their web presence and routinely appear alongside larger and more-established competitors in search results. This was achieved with minimal budget expenditure and zero waste. Their in-house marketing team retains us as consultants but has learned how to manage their own campaigns thanks our tutelage. As they grow they are gearing up for a second phase of marketing with a larger budget and more confidence.
New Product Introduction
Novoxel was introducing a new and previously unknown product into an incredibly competitive and challenging market. The needed us to help them position the new product and the supporting website strongly so that it gained visibility quickly, aiding their other marketing efforts. It was crucial that the product page show up in search results as the expectation was that potential customers would Google the product, prompted by other marketing.
We devised strong SEO campaigns across several languages (including English, Spanish, German, Italian, Chinese, and Japanese) in order to bolster a strong remarketing campaign designed to get the new product in front of a targeted audience that had already demonstrated interest in similar products.
Novoxel had a very successful launch of their new product, with high visibility on search engines and high natural findability for the website supporting the new product. They were very quickly able to establish the product as a common result for targeted searches identified as linked to motivated customers who would be interested in their product.
Increasing Findability for Old School Website
Despite being a global leader in professional lighting design and solutions, The Danor Group’s website was very old-school in design, limited in a technical sense, and was underperforming in search results. Although we would have preferred to see the site modernized and made more modern, re-design was not part of the project brief, so we were tasked with increasing the findability factor and gaining more exposure through search engine results for the site.
We analyzed the site’s current performance, taking into account its old design and lack of ‘bells and whistles.’ Using the analytics information we acquired, we identified keywords the site was already performing somewhat strongly in despite no effort being put into SEO, and created a campaign bootstrapping off the natural, organic keywords the site already had some traction in.
We managed to increase the site’s findability and traffic by orders of magnitude, simply by concentrating an effectively designed SEO campaign on the keywords that the site naturally performed strongly in, despite its age and limitations. Today it is performing well in a broad range of searches.
Google Analytics Case Study
Birthright Israel is an organization that seeks to promote a sense of Jewish identity and community among young people by providing trips to Israel. They wanted to raise their profile in Google search results, and need to be educated on how to utilize Google Analytics properly to be able to extrapolate necessary information that could be used to measure the success of their Adwords program and then make adjustments to several concurrent Adwords campaigns. They also needed a better understanding of how to leverage Google Analytics data to boost site recognition and traffic.
We met with Birthright Israel several times in their office conference room and held initial educational sessions defining terms and explaining how to use Google Analytics, followed by sessions directly analyzing results and performance statistics and showing how they could be used to adjust the Adwords campaigns directly.
Birthright Israel is now self-monitoring their Adwords campaigns and their own analytics data with an eye toward incremental improvements that have raised the effectiveness of click-throughs on their Adwords assets and the general traffic to the site. We remain as on-demand consultants for any questions they might have or assistance they might need.