Promoting Online Music Shop for Higher Profits
Music Zol is a small online music shop that stresses personal service over volume. We were tasked with promoting the site with the expressed goal of increasing profits for the business. Competition is very stiff, with several international websites as well as local competition. As a small shop resources were limited.
We worked with the client to determine appropriate keywords and studied the competition to glean insights. Stressing the unique selling points of the online shop, we devised a custom SEO campaign that was tightly focused to manage costs while seeking maximum impact, choosing only the keywords with the most potential for impact instead of a wider concept.
Our SEO campaign was very successful, boosting not just the visibility and findability of the site, but increasing traffic significantly and increasing profits as well as the higher traffic translated to a much higher conversion rate. These trends are ongoing as the increased web presence in search engines continues to drive more motivated traffic to their site.
Establishing a New Web Presence
The Bishulim School is one of the leading culinary schools in Israel, riding a wave of new enthusiasm for the art of cooking that has seen many new culinary schools opened in that country in recent years. However, it was launching a new website and need to go from ‘zero to sixty’ on the web in terms of establishing the website as one of the leading sites for culinary schools and students or people interested in the culinary arts.
We studied the market, the competition, and the unique selling points of Bishulim School, including its leading ‘real world’ reputation. We devised an ongoing SEO campaign focusing on keywords revealed through meticulous research and analytics study, designed to strengthen the site’s reputation as a ‘destination’ site for Israel’s growing culinary community.
Today, bishulim-school.com leads the stiff competition in this field in several crucial keywords, turning up as first result in several key searches and scoring very high in others. As a result its website’s impact matches its real world reputation.
Increasing Profits Through Website Improvements
Bible Land Shop is one of the oldest and most successful online bible-themed souvenir shops. Their experience and instincts told them they were not getting the most out of their website as it was. They needed to understand the strengths and weaknesses of their existing website in terms of its performance, conversion rates, and effectiveness as a piece of marketing, so they turned to us. We showed them how they could implement both changes and improvements to the site as well as an informed marketing campaign based on the analysis of their existing online presence.
We launched an in-depth analysis of all aspects of their website, from the design approach to the underlying code, the organization of links and information, their shopping cart and checkout processes, and existing traffic analytic information. We were able to present their marketing department with clear analysis and direction for strengthening their findability and traffic.
Our recommendations were put into effect and both traffic and sales grew as a direct result. Both design adjustments and targeted marketing were implemented with the end result of greater engagement with the website: Longer visit durations and better performance of the conversion funnel, resulting in better quality of traffic and increased sales.